• Department of Business Administration
  • Department profile

    Department profile

    The Department of Management Studies of Avinashilingam University was set-up in 1994 with the objective of grooming young and aspiring women committed to mould the future of the country. The department which is renamed as Avinashilingam School of Management Technology has proved its excellence with the student-friendly functional infrastructure, effective industrial network (mentoring programmes) and state-of-the-art educational technology. The institute has been rated by A+ by Business India in November, 2012. The department recognised internationally to conduct offshore programmes in M.Sc. IT and Management at Institute ofFinanceManagement,Dar-es-Salaam, Tanzania.

    Vision

    "Creating value based Corporate Leaders"

    • Inculcating business acumen to face National and International challenges.
    • Providing IT Oriented management excellence and setting benchmark in the technology-driven industrial development.
    • Empowering entrepreneurial spirit, innovation and creativity which would facilitate self sustaining and continuous growth.
    • Fostering good Citizenship with ethical and corporate values.

    Mission

    Creating entrepreneurs, Executives and Consultants who will accelerate the growth, assure success and place India at the Zenith of the global economy.

    The Prime focus is laid on the process of bringing out the management aspirant’s versatility, reinforcing team spirit, imparting a code of ethics and standards of practice

  • Programmes Offered

    Campus Programmes (AICTE approved)

    Off-Shore Programmes

    MBA - General Administration`

    MBA - IT Organisation Administration

    M.Sc. IT and Management

    MBA - General Administration (2 years)

    The program prepares young minds for leadership positions, Result Oriented approach, leadership development in the context of global economy, innovative thinking and management practices acts as a launchpad for successful NextGen leaders.

    MBA - IT (2 years)

    The IT integrated MBA program is a brilliant step towards the fusion of management and IT skills to meet the IT revolution that drives global economy. IT constructs the crucial link between knowledge, application and organisational dynamics for the iGEN leaders.

    M.Sc. IT and Management (2 years)

    The program that gained international recognition is conducted at the Institute of Finance Management, Dar Es Salaam, Tanzania with the intention to empower professionals to blend IT and Management.

    MPhil in Business Administration

    The Programme inculcates good scholarships and expedites the student’s full participation in the field with a sense of inter – disciplinary thinking and critical analysis.

    Ph.D in Business Administration

    The Programme inculcates good scholarships and expedites the student’s full participation in the field with a sense of inter – disciplinary thinking and critical analysis.

  • Syllabus
  • Facilities

    Facilities:

    The success of Managers and Entrepreneurs of tomorrow lies in the knowledge edge. Understanding the concepts of the past and updating it with the present is imperative for management students aspiring to gain corporate advantage. The facilities are:
    • Inimitable Curriculum
    • Library
    • Computer Lab
    • Industry Institute Interaction
    Inimitable Curriculum:

    • Well integrated specializations- Functional, Sectoral and System Management.
    • Distinct advantage -IBM and lotus Notes Course completion certifications
    • Unique sectoral specialization: -. Hotel, Hospital, Retailing and NGO
    • Pedagogical Tools - Seminars, group discussions on live cases, abstracts, industrial profiles from various professional journals are integral part of the activities of the department.
    Library:

    The Library has to its credit many books, journals, magazines, video cassettes and CDs. The internal atmosphere of the library enables the students to have an open access to information and paves way for discussions and facilitates group learning.
    Computer Lab:

    The State-of-the-Art Computer Lab provides a high-end computing system to meet the needs of management students. They access, retrieve, process with the support of latest technology in hardware and software, enhancing the efficiency in the working environment

  • Staff Details
    Name of the Faculty Designation Specialization Year of Joining Mail id
    Dr.(Mrs.) P. Chitramani
    MBA, M.Phil., Ph.D., SLET, NET
    Dean,
    School of Business Administration
    Professor
    Strategic Management, Marketing and Information Technology Management, CRM, SCM, Data Mining and Data Warehousing

    1995

    [email protected]
    [email protected]
    Dr.(Mrs.)A.Pankajam
    MBA, M.Com., FCMA, M.Phil., Ph.D., NET
    Associate Professor and HOD Finance and Enterprise Resource Planning, E-Commerce, Financial Engineering 1995 [email protected]
    [email protected]
    [email protected]
    [email protected]
    Dr.(Mrs.) J.Arthi
    MBA, M.Phil., Ph.D., NET
    Associate Professor Human Resource, Knowledge Management and Innovation Management, Total Quality Management, Business Law 1999 arthi [email protected]
    [email protected]
    Dr.(Ms.) K. Ramya
    MBA, M.Phil., Ph.D.,SLET, NET

    Assistant Professor - SS

    Finance,Accounting, Production 2008 [email protected]
    [email protected]

    Dr.Mrs.)T.Amutha
    MS.IT&Management., MBA., M.Phil., NET

    Assistant Professor -SS Information Technology and Management, Marketing, Human Resource 2013 [email protected]
    [email protected]

    Dr. (Ms.) M.A.Vijaya
    MBA, M.Phil., Ph.D.,NET

    Assistant Professor Finance and Marketing 2014 [email protected]
    [email protected]
      Self Supporting Staff              

    Ms.P.Angel Ranjitham
    MBA., M.Phil.

    Teaching Assistant (Temporary) Marketing 2017 [email protected]

    Dr.Hemavathy Ramasubbiah
    MBA., M.Phil., Ph.D., SET

    Assistant Professor (Temporary) Finance, Marketing 2018 [email protected]

    Ms.V.Agneeswari Sowmiya
    MBA., M.Phil.,

    Teaching Assistant (Temporary) Finance, Marketing 2018 [email protected]

    Ms.C.Abinaya
    MBA.

    Teaching Assistant (Temporary) Human Resource and Systems 2018 [email protected]
  • MoU Signed

    DATE OF SIGNING

    PURPOSE

    DETAILS

    25.03.09

     

    Avinashilingam School of Management and Technology has signed a MOU with Institute of Finance Management, Dar Es Salaam, Tanzania.

    A Course on M.Sc (IT & Management)

    20.07.07

     

    Avinashilingam School of Management and Technology has signed a MOU with GKM Centre for Excellence in Accounting for Collaboration Programme

    Certificate Course on American Accounting and Tax Practices

    04.02.08

     

    Avinashilingam School of Management and Technology has entered into a MOU with NEN (National Entrepreneurial Network).

    To offer entrepreneurial skill and training among the students,

    2.04.08

     

    Avinashilingam School of Management and Technology has signed a MOU with Sutherland Global Services Limited.

    Language Laboratory Training

    List of MOU’s

    S.NO

    COMPANIES

    1.

    GK Management Services, Coimbatore

    2.

    ABT Food Industries, CBE

    3.

    SEYYONE Software Solutions (P) Ltd.,

    4.

    Sri Devi Fashions, Saravanampatti

    5.

    K. Anantharaman& Associates, CBE

    6.

    Gangotri Textiles Ltd., CBE

    7.

    Lakshmi Mills Ltd.,

    8.

    Lakshmi Machine Works Ltd.,Periyanakkanpalayam

    9.

    Gem Hospital

    10.

    Annamalai Capital Service

    11.

    Explore options

    12.

    Richard Strauss Insurance Broking Private Limited

    13.

    Sutherland Global Service Private Limited

    14.

    Aabal Agencies

    15.

    Sara Forms

    16.

    KSS Enterprises

    17.

    Jagannath Textiles

    18.

    VLAMP,CADD

    S.no

    List of MOU’s

    Objectives

    1.

    Institute of Finance Management Dar es salaam, Tanzania

    International collaboration

    2.

    Teknoturf Info Service Pvt Ltd.,

    Training and Development

    3.

    Microsoft Dynamics CAD centre

    4.

    Karl Kubel Institute for Development Education

    FPD / MPD’s

     

    5.

     

    Coimbatore District Small Industries Association

    Internship project placement Exhibition Visit

    6.

    Coimbatore Management Association

    Student Chapter Activities

    7.

    Ambal Agencies

     

     

     

     

     

    Mentorship

    8.

    Annamalai Capital service Pvt Ltd.

    9.

    ABT industries

    10.

    Anandha Fabrication

    11.

    Sri Sara Forms

    12.

    NISWIN Enterprise

    13.

    Lakshmi Machine Works

    14.

    K.Anantharaman& Association

    15.

    SS Engineers

    16.

    Gangotri Textiles

    17.

    GEM Hospitals

    18.

    G.K. Management services

    19.

    VLAMP,CADD

    Professional Certification course

  • Research Scholar Details

    Name of the Scholar

    M.Phil/Ph.D

    Title

    Supervisor

    Year of completion

    FT/PT

    Scholars from Host/other Institution

    Jenica J

    M.Phil

    Causal Model of Online Shopping- Attitude, Intention and Behaviour

    Dr.P.Chitramani

    2014

    FT

    -

    Bhuvaneshwari D

    M.Phil

    Announcement effect of Right Issue and Bonus Issue on Stock Prices: An Empirical Study of CNX 500 Stocks

    Dr.K.Ramya

    2014

    FT

    Host Institution

    V Mathangi

    M.Phil

    Integrated Modelling of Traditional Accounting and Value Based Measures with Share prices of Companies in CNX NIFTY

    Dr.K.Ramya

    2015

    FT

    -

    Meera Supriya K T

    M.Phil

    Model Validation of Price Comparison Sites and Its Impact on Online Buying Behaviour

    Dr.K.Ramya

    2015

    FT

    -

    Preethi K

    M.Phil

    Impact of Employee Motivation on Employee Engagement and its consequent effect on Job Stress among Employees of Manufacturing Sector, Coimbatore

    Dr.J.Arthi

    2015

    FT

    -

    Angel Ranjitham P

    M.Phil

    Impact of Customer Experience on Customer Satisfaction in Jewellery Retailing

    Dr.P.Chitramani

    2016

    FT

    Host Institution

    Sugirtha B

    M.Phil

    Assessment of Quality of Work Life and Motivation on Employee Engagement towards enhancing Employee Retention among Nurses in Private Hospitals,
    Coimbatore

    Dr.J.Arthi

    2016

    FT

    Host Institution

    Priyanka G P

    M.Phil

    Tax Compliance Behaviour of Individual Investors

    Dr.K.Ramya

    2016

    FT

    Host Institution

    Bhuvaneshwari D

    Ph.D

    Cointegration and Causality between Select Macroeconomic Indicators and Indian Stock Indices

    Dr.K.Ramya

    2018

    FT

    Host Institution

    Seena V P

    Ph.D

    Mediation of Psychological Capital between Perceived Organizational Support and Organizational Citizenship Behavior

    Dr.J.Arthi

    Thesis Submitted

    FT

    -

    Josephin Remitha M

    M.Phil

    Impact of Knowledge Management Practices and Organisational Learning on Employee Performance in ITeS Sector, Coimbatore

    Dr.P.Chitramani

    2017

    FT

    -

    N Jayagowri

     

    Ph.D

     

    Influence of Attitude and HRD practices towards Employee empowerment among specially challenged employees in specific sector in coimbatore

    Dr.J.Arthi

    On going

    FT

    -

    SASHIKALA.V

    Ph.D

    Impact of Equity Investors Personality, Emotional Intelligence and Risk Aversion on Behavioural Factors and Investment Intention

    Dr.P.Chitramani

    Thesis Submitted

    PT

    Host Institution

    Lakshmi Meera

    Ph.D

    Causal Relationship Between Lean Supply Chain Management Practices, Green Supply Chain Management Practices and Organisational Performance

    Dr.P.Chitramani

    completed

    FT

    Host Institution

    Navies Narmatha S P

    M.Phil

    Area of the study - Employee Engagement

    Dr.T.Amutha

    On going

    FT

    -

    Priya S

    Ph.D

    Tentative : Socially Responsible Investing Behaviour of Individual Investors

    Dr.K.Ramya

    On going

    FT

    Host Institution

    Manonmani P

    Ph.D

    Area of the study - Employer Branding

    Dr.P.Chitramani

    On going

    FT

    Host Institution

    Priyadharshini

    Ph.D

    Area of the study – Performance Management

    Dr.P.Chitramani

    On going

    FT

    -

    Prabika J

    M.Phil

    Area of the study - Digital Marketing

    Dr.M.A.Vijaya

    On going

    FT

    Host Institution

    Reshmaravendran

    M.Phil

    Area of the study - Green Marketing

    Dr.M.A.Vijaya

    On going

    FT

    -

     

    V S Siva Sakthi

    M.Phil

    Area of the study - Foreign Exchange Market

    Dr.A.Pankajam

    On going

    FT

    -

     

    Vaishnavi M

    M.Phil

    Area of the study - E-Retailing

    Dr.A.Pankajam

    On going

    FT

    -

     

    Jeyaashri Sai P

    Ph.D

    Area of the study - Talent Management

    Dr.P.Chitramani

    On going

    FT

    -

    Beena S

    Ph.D

    Area of the study – Service Quality

    Dr.T.Amutha

    On going

    FT

    -

    Dhanya C

     

    Ph.D

    Tentative: Impact of Fin Technologies on Small Businesses

    Dr.K.Ramya

    On going

     

    -

    Junior Research Fellowship

    Deepa.S

    Ph.D

    Causal Model of Store Image, Relationship Quality and Consumer Based Retailer Equity.

    Dr.P.Chitramani

    completed

    FT

    Host Institution

  • Publications
  • Research Projects
  • Events Attended
  • Events Organised
  • Guest Lectures Delivered
  • Faculty Awards/Achievements/Honours
  • Student's Awards/Achievements/Honours