• Department of Tourism
  • Department profile

    The academic programmes of the Department of Tourism Management have been designed as combination of both tourism theory and practices. Apart from the conventional lecture methods it’s a unique blend of experiential learning enhancing the candidates for wholesome development. The tourism department has been doing commendable work in imparting value added and innovative tourism, travel and hospitality studies. The curriculum is designed with distinctive programs which are relevant to contemporary and participative requirements. It also fosters entrepreneurial dexterity and delivers solutions to the industry that are sustainable, responsible and pragmatic. Nearly two decades the department has been geared to nurture women professionals and actively supporting the tourism industry by successfully transforming knowledge into practice

    Vision

    • Nurture skilled human resources for Travel and Tourism industry and allied services through education, training and research.
    • Set up a Comprehensive knowledge hub for students to become a successful tourism professional or entrepreneur.

    Mission

    • Equip the students with professional and Managerial Excellence.
    • Design and develop the curriculum through periodic industry-academic interface.
    • Inculcate economic, environmental, Socio-cultural responsibility among the students to develop quality human resources for tourism industry and its allied services.
    • Enhance research and development in Tourism and allied sectors.

    Genesis and Growth

    • 1996 – Introduction of UG programme as B.Sc Tourism and Hospitality under the Faculty of Home Science
    • 2000- The program has been transferred to Faculty of Business Administration as BTM(Bachelor of Tourism Management)
    • 2007- Nomenclature changed to BBA Tourism
    • 2010- Introduction of PG programme-MTA as UGC innovative programme for the period of 2010 to 2015
    • 2015- MTA Nomenclature changed to MBA Tourism and Travel Management as per UGC Gazette July 2016
    • 2015- Introduction of M.Phil and Ph.D in Tourism Management

    Objectives

    • Disseminate knowledge about travel and tourism industry.
    • Offer expertise to functionaries at all levels.
    • Facilitate cross cultural learning and gain practical exposure to Tourism Resources.
    • Apprise students with various job opportunities in travel and tourism industry.
    • Inculcate the entrepreneurial skills for self employment.
    • Function as centre for advanced research in travel and tourism sector.
  • Programmes Offered

    Programmes Offered
    • B.B.A. : Tourism
    • M.B.A. : Tourism & Travel Management *
    • M.Phil : Tourism Management
    • Ph.D : Tourism Management

    Eligibility

    • B.B.A. : Any group
    • M.B.A* : Any degree

    * Self financed course

    CORE POTENCY
    • A Centre of excellence for women's education
    • Competent committed faculty
    • Quality placements
    • Strategic locations
    • Highly reasonable fee structure
    • Merit based selection
    • Industrial collaboration
    • Experiential Learning
    SPECIAL FEATURES OF THE CURRICULUM
    Industrial visit
    • Travel : Airline / Cruise/ Railway/Coach
    • Accommodation &activities : Heritage Hotels/Health Resorts/ Star Hotels
    • Visits: Institutional Visits/ Industrial Visits / Theme Park/Adventures.
    • Itinerary Planning & Tour :Itineraryplanning Destination based activities (National / International)
    • Project /Internship : Airlines/ Airports/ Travel Agency/ Tour Operation/ Hospitality
    PERSONALITY ENRICHERS
    • Entrepreneurial Orientation
    • Corporate Mentoring
    • Training Programs
    STATE OF THE ART FACILITIES
    • Quantitative & Qualitative Book House
    • Well Resourced Class Rooms & Seminar Halls
    • Hostel with good ambience and Healthy Vegetarian Cuisine
    PEDAGOGICAL TOOLS
    • Syndicate Method: Lectures, Case Analysis and Quiz
    • Group Learning: Group Discussions, Business Games, Role Plays, Seminar, Brain Storming.
    • Experimental Learning: Mentorship, Internship, Field Work.
    • Application Software: Amadeus/ Abacus/Galileo/ Sabre, SPSS.
    MAJOR RECRUITERS
    AIRLINES TRAVEL TOUR OPERATIONS OTHERS
    Jet Airways Kingfisher Airlines Sri Lankan Airlines Paramount Airways Emirates Airways AIR India Gulf Airways Air France Cox & Kings Thomas Cook (I) Ltd., SOTC Coromandel Travels Balmer Lawrie(Travel & Tours Division) SITA Travels Akbar Travels (I) Pvt. Ltd Orbitz Corporate and Leisure Travels (I) Pvt Ltd Sahara Global Riya Travels Pricol Travels (P) Ltd ITL Tours and Travels (I) ltd Trans Oceanic Travels Air Travel Enterprises TCI ltd, Cochin Mercury Travels, Chennai Chennai Metro Travels Cox & Kings Thomas Cook (I) Ltd., SOTC Coromandel Travels Balmer Lawrie(Travel & Tours Division) SITA Travels Akbar Travels (I) Pvt. Ltd Orbitz Corporate and Leisure Travels (I) Pvt Ltd Sahara Global Riya Travels Pricol Travels (P) Ltd ITL Tours and Travels (I) ltd Trans Oceanic Travels Air Travel Enterprises TCI ltd, Cochin Mercury Travels, Chennai Chennai Metro Travels
  • Syllabus, PSO & CO
  • Facilities

    The teaching pedagogy focuses mainly on experiential learning than the conventional lecture method to nurture industry ready candidates at all levels. The department offers 100 percent placement assistance as well as entrepreneurial dexterity. Special Features

    • Pioneer Institute in Tourism Education in the region.
    • Innovative and industry oriented worldwide accepted curriculum
    • Continuous industrial training activities, abridging Industry Institute gap
    • Experiential learning of Indian Biodiversity, Heritage, Cuisine and Recreation.

    Training Programs

    The training programs accelerate students placement which would help them in enhancing their practical dexterity when they are placed in the industry. Since the training program is offered on a regular basis the students have upper edge of being placed in the industry because of prior experience.

    BBA(Tourism)

    • The first-year program includes practical training in the travel agency.
    • The second year includes practical training in tour programs & airlines.
    • The third year includes training in any specialized area of the Tourism Industry.

    MBA (Tourism& Travel Management)

    • The first-year program includes practical training in the Travel Agency/Tour Operations.
    • In the Final year students can take up industry issues and challenges for their project study.
    Practical training for students in the industry comprises of
    • Training in CRS companies
    • Airlines
    • Tour operators
    • National /International Hotel Chains
    • Travel agencies etc

    Educational Tours

    The educational tour is being organized annually for the benefit of Under Graduate and Post Graduate students to acquire practical exposure and destination knowledge. It is being designed in order to perceive the heritage, culture, lifestyle, traditions and allied tourism components that prevail in the destination.

    Some of the prominent tours that are being conducted:

    • Regional Tour: Coimbatore, Kanya Kumarie, Chennai,Madurai,Kodaikanal
    • South India Tour: Mysore, Bangalore, Belur, Halebid, Shravanabelagola, Badami,Hampi,Shimoga,Bijapur,Hyderabad, Kumarakom,Trivandrum, Alleppey, Wayanad, Calicut,Cochin,Munnar
    • North India: Delhi,Agra,Jaipur,Shimla,Kullu, Manali, Nainital &Mussoorie
    • Eastern India: Calcutta, Gangtok & Darjeeling
    • Western India: Dwarka,Diu, Somnath, Gir, Ahmedabad, Pune,Mumbai & Goa
    • International Tour: Malaysia
    To view more
  • Staff Details
    Name of the Faculty Designation Specialization Year of Joining Mail id
    Dr.(Mrs.) V.T.Bindu
    MTM., M.Phil., PGDBA, NET, Ph.D.
    Assistant Professor-SS & HOD (i/c) Tourism and Hospitality 2000 hod_tm@avinuty.ac.in bindu_tm@avinuty.ac.in vtnair.bindu@gmail.com adu.tourism@gmail.com
    Self Supporting Staff              
    Mrs.V.Sivakami
    PGDM(TT), NET, PGDTEL
    Assistant Professor (Temporary) Event Management, Marketing, Tourism Operations 2013 sivakami_tm@avinuty.ac.in
    sivakamivelmurugan@gmail.com
    Dr.(Mrs.) S.Dhanabagiyam
    MBA, Ph.D., MBA (T&H)
    Assistant Professor (Temporary) HR and Marketing 2015 dhanabagiyamram@gmail.com
    Dr.(Mrs.) K.Sathyabamavathy
    MBA., M.Phil., SET
    Assistant Professor (Temporary) Marketing Management, Human Resource Management 2016 sathiyasivakumar@gmail.com
  • Training and Internship

    Training Programs :

    The training programs accelerate their placement which would help them in enhancing their practical dexterity when they are placed in the industry. The Multi-National Companies of tourism industry come down to our university to select students by undergoing personal interview to undergo internship in their company and give practical training.Since the training program is offered on a regular basis the students have upper edge  of being placed in the industry because of prior experience.

    BBA(Tourism)

    • The first-year program includes practical training in the travel agency.
    • The second year includes practical training in tour programs & airlines.
    • The third year includes training in any specialized area of the Tourism Industry.

    MBA (Tourism& Travel Managament)

    • The first-year program includes practical training in the Travel Agency/Tour Operations.
    • In the Final year students can take up industry issues and challenges for their project study.

    Internships:

    Practical training for students in the industry comprising of

      • Training in CRS companies
      • Airlines
      • Tour operators
      • National & International Hotel Chains and
      • Travel agencies etc
  • Sponsored Projects
    Major Research Projects (Completed)
    Name of the project Chief Investigator Total Grant Funding Agency Year Duration
    MTA Innovative Programme Dr. Bindu V.T
    Head(i/c), Asst Professor(SS)
    Department of Tourism Management
    53 Lakhs+ one Lecturer UGC 2010 April,2010 to March,2015(5 years)
    Minor Research Projects (Completed)
    Name of the project Chief Investigator Total Grant Funding Agency Year Duration
    In House project on Visitor Impact Management of Parambikukam Tiger Reserve Dr. Bindu V.T
    Head(i/c), Asst Professor(SS)
    Department of Tourism Management
    25,000 UGC 2017-18 2017-2018 (6 months)
  • MoU Signed

    Name of the collaborating agency

    Name of the Investigator

    Year of collaboration

    Duration

    Nature of the activity

    Bird Academy L 40, Connaught Circle
    Connaught Place,
    New Delhi-110001, INDIA

    Dr.Bindu V.T & Ms.Sivakami.V

    2013

    2 years

    CRS,

    Amadeus Training for Professional certification Programme

    Speed Wings Academy of Aviation Studies ,Enchakkalody Buildings,Kaloor Post Office,Kaloor,Cochin-682017

    Dr.Bindu V.T

    2018

    2 Years

    Amadeus Basic GDS Course – Training and Professional certification

  • Research Programmes

    Name of the Scholars

    M.Phil/Ph.D

    Title

    Supervisor

    Year of Completion

    FT/PT

    Scholars from Host/other Institution

    Ms.M.Kiruthika Devi.

    M.Phil

    Impact of Community Based Ecotourism – A Guest Host Perception on Baralikkadu,

    Coimbatore

    Dr.Bindu V.T

    2015

    FT

    Host Institution

    Ms.S.Sanjutha

    M.Phil

    Visitor Profile Preference : A Geo spatial Analysis of Recreation Park in Coimbatore

    Dr.Bindu V.T

    2016

    FT

    Host Institution

    Ms.T. Kayalvizhi

    M.Phil

    Eco tourism

    Dr.Bindu V.T

    2018 (Ongoing)

    FT

    Host Institution

    Mrs.Sivakami

    Ph.D

    A study on Sustainable Tourism Development using GIS on Environmental aspects

    Dr.Bindu V.T

    2016 (Ongoing)

    PT

    Other Institution

    Ms.Sandhya Durga Prasad

    Ph.D

    Heritage Tourism Development with special reference to Hindu Religious Centers in Central Kerala

    Dr.Bindu V.T

    2016 (Ongoing)

    FT

    Host Institution

    Mrs.K.Sathiyabamavathy

    Ph.D

    Service Quality and Customer Satisfaction of Hospitality Industry for Inclusive Environment

    Dr.Bindu V.T

    2017 (Ongoing)

    PT

    Other Institution

    Mrs. Nimi Markose

    Ph.D

    Hydel Tourism

    Dr.Bindu V.T

    2018 (Ongoing)

    FT

    Other Institution

  • Seminars/Conferences/ Workshops Conducted
    Name of the Event Organizer/ Venue Date
    Quintessence Intercollege fest 2018

    Conducted intra universities Competitions
    Quiz ( 2 per team) Poster making Best Manager Traditional stroll and Just a Minute
    No of Registrations:163

    22/03/2018
    National seminar on "Sustainable Tourism:A Tool for Development" Department of Tourism Management/ Hi Tech seminar Hall 26.09.2017
    Tourism Management- Quintessence Tourism Association Passport Mela in commemoration with Diamond Jubilee Celebrations Students, Teaching and Non-Teaching Faculty Members of Campus I Members of Campus II 18/08 2017 to 24 /08 2017 28/08/2017-31/08/2017
    Student Workshop"Growth of Aviation in India 傍he Challenging Opportunities" & Aviation Quiz Department of Tourism Management /Home Science Seminar Hall 09.03.2017
    Student Seminar on theme "Tourism for all - Promoting Universal Accessibility" in connection with World Tourism Day celebrations 2016 Department of Tourism Management/ Hi Tech seminar Hall 27.09.2016
    Tourism Entrepreneurship: A Paradigm shift in global Economy 6.3.2015
    Workshop organized on Personality enhancement through travel and foreign languages 15.03.2013
    Workshop conducted on Research Methodolgy 25.02.2013 & 26.02.2013
    Workshop organized on Critical issues in tourism, sustainability and impacts of tourism 18.02.2013 & 19.02.2013
    UGC sponsored National Conference organized on Biodiversity and eco tourism 7th and 8th Jan 2013
  • Awards/Achievements
    Staff Achievments

    Name of the staff

    Title of the awards/Details of achievements and Recognitions

    Name and address of the Institution/ Session/Club/Organiser etc from which receive

    Date

    Dr. Bindu V.T

    MTA Innovative Program(53 Lakhs+ one Lecturer)

    UGC –Innovative(SAP)

    April,2010 to March,2015

    Mrs.K.Sathiyabamavathy

    Best NSS Unit Award ( Program Officer),2016

    Avinashilingam Institute for Home Science and Higher Education for Women

    24.9.2016

    Mrs.K.Sathiyabamavathy

    Second place in Poster Presentation

    Avinashilingam Institute for Home Science and Higher Education for Women

    21.6.2018

    Student - Achievements

    Name of the Student & Department Name of Awards Organization Date

    Swetha H
    17UTO038

    Plan week celebration -Essay Writing (Tamil) -Second Prize Department of Economics Avinashilingam University January 2018
    16UTO024
    Revathi M
    Student council Election - Avinashilingam University 2018-2019
    NSS Unit XIX NSS Day Celebrations 2017 - Best NSS Unit Award for 2017 Avinashilingam University 06/10/2017

    16PTA006 –KayalVizhi T
    16PTA020-Vidhya. J

    Magazine Cover Page design -I Prize for proficiency Avinashilingam University 13/04/2017
    15UTO004-Ms.Athira S
    15UTO004-Ms.Ashika Raj VP
    II BBA Tourism
    Magazine Cover Page design -II Prize for proficiency Avinashilingam University 13/04/2017

    14UTO034
    Vijayalakshime A E III BBA Tourism

    Best Volunteer Award AVEGHA 2017

    Avinashilingam University 13/04/2017
    Ms.Vidya .J and Ms.Arulgnanaselvi III BBA -Department of Tourism Management International Diploma in IATA (Foundation Course) IATA UFTAA Montreal Canada March 2016
    Ms.Manashree Meenatchi.R III BBA -Department of Tourism Management 1)Republic Day Camp(RDC)-Intergroup Competition 2013/46774 Cadet under Officer( CUO ) 2) MS Executrics - Best Manager (Inter college Competition) Ist Prize-Cash price of Rs.5000/- National cadet corps, Avinashilingam University 5 TN (Girls) Battalion NCC PSG College of Arts and Science Coimbatore October 2015 25th February 016
    Ms.Manashree Meenatchi.R and Ms.Aysha Nasmin.M Quiz Competition IV Prize-Cash price of Rs.1000/- GRD -School of Management- 07th February 2016
    Ms.Manashree Meenatchi.R and Ms.Sridevi.S Poster Presentation on E - Jaunt IInd Prize - trophy and Cash Prize of Rs.500 each Avinashilingam University, Coimbatore 03rd & 4th March 2016
    Ms.Vidya .J and Ms.Sridevi.S III BBA - Department of Tourism Management CRACK IT (Inter college Competition) III rd Prize-Cash price of Rs.2000/- PSG College of Arts and Science Coimbatore 25th February 2016
    Ms.Sanjana.R.V II BBA -Department of Tourism Management Sports Day Competition 800mtr - Ist Prize 100mtr- Ist Prize 4X100mtr relay-Ist prize Foot Ball-Winners Basket Ball-Runners Avinashilingam University, Coimbatore 19th March 2016
    Ms.Arshaya.R II BBA -Department of Tourism Management Sports Day Competition Handball-Winner Avinashilingam University, Coimbatore 19th March 2016
    Ms.Alaghu Shubaa.PA Intra Mural Competition 5kmWalk - Ist Prize Basketball-Runner Table Tennis-Runner Avinashilingam University, Coimbatore 19th March 2016
    S.No Name of the candidate Event Organiser Award Date
      Ms. Vidya .J III BBA Tourism Department of Tourism Management Diploma in Travel and Tourism Foundation (IATA) IATA Montreal , Canada Diploma in Travel and Tourism Foundation (IATA) October 2015

     

  • Placements

    Since the course lays special emphasis on the travel industry & allied fields the students gain sufficient knowledge about the travel field to emerge as professionals.

    • Industrial Training is offered to the students to get placed immediately as there is lack of professionals in this field.
    • From the year 1996 almost all the students have got placed in various places in India & abroad.
    • Their recruiters being renowned Travel Agents, Airlines, Tour Operators, Sub Agents, International Hotel Chains and National Hotels etc.

    course_pic

    A Brief about the Placement of Students:-

    Our students who have passed out since the inception of the course have been successfully placed in:-

    • Orbitz Corporates and leisure travels (1) Pvt. Limited, Bangalore,Coimbatore
    • Korean Airways, Chennai.
    • SOTC Coimbatore, Bangalore, Chennai
    • SOTC KUONI CORP.Ltd., Cochin
    • Cox & Kings, Chennai,Coimbatore,Hyderabad,Bangalore
    • Thomas Cook (1) Ltd, Bangalore,Chennai,Coimbatore
    • Tour Land Travels, Malaysia
    • Pricol Travels (p) Ltd, Chennai,Coimbatore
    • Jet Airways, Coimbatore & Chennai, Madurai
    • Kingfisher Airlines, Bangalore,Coimbatore
    • Paramount Airways, Chennai,Coimbatore,Cochin
    • Air India, Cochin
    • Emirates Airways - Dubai Airport
    • Galileo India(P) Ltd, Chennai
    • Balmer Lawrie(Travel & Tours Division), Chennai
    • Australian Tourist Board - Melbourne
    • Air Travel Enterprises Ltd, Chennai, Coimbatore
    • Universal Travel Services, Mumbai
    • Akbar Travels (1) Pvt. Limited, Coimbatore,Cochin
    • P.L Worldways(p) Ltd., Chennai,Coimbatore
    • Spencers & Co GSA KLM Royal Dutch Airlines, Bangalore
    • AL Khaleejia Travel & Tourism Co., W.L.L.,Kuwait
    • American express travel services, Chennai
    • Meridian Tours and Cargo, Chennai
    • SITA travels, Chennai
    • Planet Travel, Tours & Cargo, Dubai
    • Travel Services, Chennai
    • American Express Travel Services, Chennai
    • J.J.Travels, Coimbatore
    • Holiday Travels, Coimbatore
    • Meridian Tours and Cargo, Coimbatore
    • Bharat Travel Services (P) Ltd, Chennai
    • Trans Oceanic Travels, Bangalore
    • Inter Links Travels, Mumbai
    • Sita travels, Chennai
    • Coromandel Travels, Chennai
    • Matheson Bosanquet, Coimbatore
    • Cosmos Tours & Travels, Erode
    • Mercury Himalayan Exploration Pvt. Ltd, New Delhi
    • Maharana Tours & Travels, Bhilai
    • Emperor Travelline, Coimbatore
  • Pedagogical Tools for Teaching
  • Visits Abroad
    Name of the Staff Country Visited Purpose of Visit Date
    Dr.Bindu V.T Malaysia Educational Overseas Tour with I & II MBA(TT) Students (27) 03/10/2017-08/10/2017
  • Publications