Visual Communication is one of the most wanted courses in the recent times. Being a part of Mass Communication and Journalism, the course aims to develop the students into effective media communicators. The students are trained in the production of media content including newspapers, magazines, photography, graphic designing, web designing, animation, advertising, audio and video programmes and film making. The course runs for 6 semesters and each semester the students are exposed to various forms of designing and production skills. With the high-end equipments and laboratory set up, the students get trained and are industry ready for the ever growing career opportunities in the media industry. Industry interactions through Field trips, Industrial visits and regular Guest lectures & Workshops by media professionals allow the students to become skillful and knowledgeable of the advancements in the media industry. Internship training in the media industry of their choice gives them a glimpse of the functioning of media and thereby prepares them to meet up to the expectations.
To inculcate creative thinking, design knowledge & software skills towards creating audio-visual media content including photographs, advertisements, magazines, radio and television programmes, short films & documentaries, and web pages. The department is in consistent pursuit of developing the young minds into media professionals, which meets up the standards of the industry.
The Department of Visual Communication aims at
Genesis and Growth
The Department is equipped with facilities for graphic designing, audio and video production. Both in-depth and broad-based training on the fundamental principles, creative skills, advanced technology and industry-oriented application aspects are provided to the students. The department puts a high premium on creating a learned community that is well equipped with advanced knowledge as well as creative flair and skills in mass media.
The different facilities of the department are:
The Multimedia lab for Visual Communication Centre is a conducive workplace for students to try out their creative thinking in carrying out design projects and assignments. The computer installed have the capability to develop high resolution computer graphic images through professional graphic designing and image editing software tools like Adobe Photoshop, Adobe Illustrator Adobe Indesign , Adobe Dream weaver, etc., The lab is also furnished with broad band internet facility.
The Department is equipped with the entire range of professional HD cameras and accessories required for making short films, documentaries, commercials etc.
Video Video Editing
The post-production for video is enabled through high-end Apple Mac pro workstations, Apple iMac machines with video editing software like Adobe Premiere Pro, Adobe Audition and Adobe After Effects. The suite is furnished with broadband Internet facility.
Audio Edit Suite:
The audio edit room consists of sound mixing and recording room, voice booth and an editing suite. The production component involves utilization of sound mixing and voice booth. The mixing room is used for recording voices and music for videos.
Professional photography is imparted with a wide range of digital cameras of Nikon and Canon brands. Umbrella lights, cool lights and triggers make up the rest of the accessories for the cameras. The students effectively use these cameras to enhance their photography skills in Advertising, Fashion, Portrait photography etc.
Equipments Provided for Students
Video Editing Suite
Audio Recording Suite
Speakers & Mics
|Name of the Faculty||Designation||Specialization||Year of Joining||Mail id|
|Assistant Professor - SS & HOD (i/c)||Journalism & New Media||2004|| email@example.com
|Dr.(Mrs.)V.Jayashree M.V.A, M.A., NET||Assistant Professor||Painting, Art history and Film Studies||2011||Painting, Art history and Film Studies|
|Assistant Professor||Advertising & New Mediafirstname.lastname@example.org|
|Self Supporting Staff|
|Ms.G. Kasthuri MJMC, NET||Assistant Professor (Temporary)||Multimediaemail@example.com|
|Mrs.G.Karthihaimala M.Sc, NET||Assistant Professor (Temporary)||Advertising & New Mediafirstname.lastname@example.org|
Achievements Students (2014-15)
|Name of the Student||Achievement||Organizer||Date|
|R. Afrin Fatima, II BSc Viscom||1st Prize, Photography Competition, Red Ribbon Day||NSS||1-12-2014|
|R. Ramya, III BSc Viscom||2nd Prize,Photography Competition, Red Ribbon Day||NSS||1-12-2014|
|J. Varalakshmi, II BSc Viscom||3rd Prize, Photography Competition, Red Ribbon Day||NSS||1-12-2014|
|R.Saranya Devi , III BSc Viscom||2nd prize, Slogan Writing, Red Ribbon Day||NSS||1-12-2014|
|B. Nandini, III BSc Viscom||2nd Prize, Photography Competition, World Food day 3rd Prize, Slogan Competition World Food Day||Department of Food Science and Nutrition||16-10-2014|
|R. Ramya, III BSc Viscom||2nd prize,Photograph||Image Multimedia Institute, Coimbatore||10-02-2015|
Achievements Students (2015-16)
|Name of the Student||Achievement||Organizer||Date|
|J. Saranya||Photography Competition 3rd prize and precedence in PG admission||Loyola College, Chennai||Oct, 2015|