• Visual Communication
  • Department profile

    Visual Communication is one of the most wanted courses in the recent times. Being a part of Mass Communication and Journalism, the course aims to develop the students into effective media communicators. The students are trained in the production of media content including newspapers, magazines, photography, graphic designing, web designing, animation, advertising, audio and video programmes and film making. The course runs for 6 semesters and each semester the students are exposed to various forms of designing and production skills. With the high-end equipments and laboratory set up, the students get trained and are industry ready for the ever growing career opportunities in the media industry. Industry interactions through Field trips, Industrial visits and regular Guest lectures & Workshops by media professionals allow the students to become skillful and knowledgeable of the advancements in the media industry. Internship training in the media industry of their choice gives them a glimpse of the functioning of media and thereby prepares them to meet up to the expectations.

    Vision

    To inculcate creative thinking, design knowledge & software skills towards creating audio-visual media content including photographs, advertisements, magazines, radio and television programmes, short films & documentaries, and web pages. The department is in consistent pursuit of developing the young minds into media professionals, which meets up the standards of the industry.

    Mission

    The Department of Visual Communication aims at

    • Enhancing the academic learning through advanced digital technology.
    • Providing necessary skills for the creation of relevant media content.
    • Adapting to the trends in the media industry by regularly updating the latest equipment and software.
    • Preparing students to function effectively in the creative, competitive and expanding media industry.
    • Empowering the rural women students through transfer of knowledge with the help of state-of-the-art facilities.

    Genesis and Growth

    • 2004 - B.Sc. Visual Communication was started as an Innovative Programme under X Plan
    • 2009 - B.Sc. Visual Communication was merged with regular aided courses of the University.

    Objectives

    • Produce media entrepreneurs
    • Act as an incubation center for developing media and technical skills for women
    • Function as a Center for Excellence in Media education for Women
    • Evolve communication modules on social issues
    • Provide consultancy for media startups

  • Programmes Offered

    Programmes Offered
    • B.Sc. : Visual Communication

    Eligibility

    • B.Sc. : Any group except Vocational group
  • Syllabus
  • Programme Specific Outcomes(PSO)
    Undergraduate programme
    • Understand the fundamentals in the development and functioning of various media organizations
    • Develop creative and technical skills for media content production
    • Become eligible and qualified media professionals and entrepreneurs
    • Develop analytical and critical thinking of the social happenings and elevate as a social and culture oriented citizens
    • Empowered for quality placement in media industry
  • Facilities

    The Department is equipped with facilities for graphic designing, audio and video production. Both in-depth and broad-based training on the fundamental principles, creative skills, advanced technology and industry-oriented application aspects are provided to the students. The department puts a high premium on creating a learned community that is well equipped with advanced knowledge as well as creative flair and skills in mass media.

    The different facilities of the department are:

    Multimedia Lab:


    The Multimedia lab for Visual Communication Centre is a conducive workplace for students to try out their creative thinking in carrying out design projects and assignments. The computer installed have the capability to develop high resolution computer graphic images through professional graphic designing and image editing software tools like Adobe Photoshop, Adobe Illustrator Adobe Indesign , Adobe Dream weaver, etc., The lab is also furnished with broad band internet facility.

    Video Equipments

    The Department is equipped with the entire range of professional HD cameras and accessories required for making short films, documentaries, commercials etc.

    Video Video Editing

    The post-production for video is enabled through high-end Apple Mac pro workstations, Apple iMac machines with video editing software like Adobe Premiere Pro, Adobe Audition and Adobe After Effects. The suite is furnished with broadband Internet facility.

    Audio Edit Suite:

    The audio edit room consists of sound mixing and recording room, voice booth and an editing suite. The production component involves utilization of sound mixing and voice booth. The mixing room is used for recording voices and music for videos.

    Photography Equipments:

    Professional photography is imparted with a wide range of digital cameras of Nikon and Canon brands. Umbrella lights, cool lights and triggers make up the rest of the accessories for the cameras. The students effectively use these cameras to enhance their photography skills in Advertising, Fashion, Portrait photography etc.

    Equipments Provided for Students

    Digital Cameras

    • Canon 7D - 2 nos
    • Canon 200D - 4 nos
    • Nikon D3100 - 2nos
    • Nikon D7000 - 2 nos
    • Nikon D5000 - 2 nos

    Video Cameeras

    • Sony PMW 100 (HD Video Camera) - 1 no
    • Sony PMW 150(HD Video Camera)- 1 no
    • Sony HXR MC-2500 (HD Video Camera)- 1no

    Lights

    • Umbrella Light -1 no
    • Prolites300 D - 3 nos
    • Speed Light - 1 no
    • Sun Gun 1000 Watz - 1 no

    Video Editing Suite

    • Mac Pro Video editing Workstation - 2nos
    • Adobe Software package
    • Mac -16

    Audio Recording Suite

    • 01V96V2 Audio Mixer - 1 no
    • HCL Audio Edit Workstation - 1 no

    Speakers & Mics

    • Ahuja Micro phone AWM 520VL - 1 no
    • WA 320 Ahuja Portable PS System - 1 no
    • Studio Master Hand Mic Cordless - 1 no
  • Staff Profile
    Name of the Faculty Designation Specialization Year of Joining Mail id
    Dr.(Mrs.)E.Indira
    M.A.,M.Phil., NET
    Assistant Professor - SS & HOD (i/c) Journalism & New Media 2004 hod_viscomm@avinuty.ac.in
    indira_cedn@avinuty.ac.in
    Dr.(Mrs.)V.Jayashree
    M.V.A, M.A., NET
    Assistant Professor Painting, Art history and Film Studies 2011 Painting, Art history and Film Studies
    Mrs.V.Ezhilarasi
    M.A, NET
    Assistant Professor Advertising & New Media 2013 ezhilarasi_cedn@avinuty.ac.in
      Self Supporting Staff              
    Ms.G. Kasthuri
    MJMC, NET
    Assistant Professor (Temporary) Multimedia 2017 kasthuri.pappu7@gmail.com
    Mrs.G.Karthihaimala M.Sc, NET Assistant Professor (Temporary) Advertising & New Media 2018 karthigaimala@gmail.com
  • Sponsored Projects
  • Seminars/Conference/Workshops conducted
  • Awards/ Achievements

    Achievements Students (2014-15)

    Name of the Student Achievement Organizer Date
    R. Afrin Fatima, II BSc Viscom 1st Prize, Photography Competition, Red Ribbon Day NSS 1-12-2014
    R. Ramya, III BSc Viscom 2nd Prize,Photography Competition, Red Ribbon Day NSS 1-12-2014
    J. Varalakshmi, II BSc Viscom 3rd Prize, Photography Competition, Red Ribbon Day NSS 1-12-2014
    R.Saranya Devi , III BSc Viscom 2nd prize, Slogan Writing, Red Ribbon Day NSS 1-12-2014
    B. Nandini, III BSc Viscom 2nd Prize, Photography Competition, World Food day 3rd Prize, Slogan Competition World Food Day Department of Food Science and Nutrition 16-10-2014
    R. Ramya, III BSc Viscom 2nd prize,Photograph Image Multimedia Institute, Coimbatore 10-02-2015

    Achievements Students (2015-16)

    Name of the Student Achievement Organizer Date
    J. Saranya Photography Competition 3rd prize and precedence in PG admission Loyola College, Chennai Oct, 2015
  • Publications